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The Cookie Jar

Nuisance calls and text messages – lower threshold, higher risk to UK companies

Changes in the law on unsolicited marketing communications came into effect on 6 April 2015 and should make it increasingly difficult for unscrupulous companies who bombard people with nuisance calls and text messages to flout the law. Under the new laws, the Information Commissioner’s Office no longer needs to establish that the nuisance call or text in question caused ‘substantial damage or distress’ in order to take enforcement action.
This article, which first appeared in Privacy & Data Protection (PDP Journals, Volume 15, Issue 7, July/Aug 2015), looks at the background to and effect of the changes in the law and advises on what organisations can do to ensure that they comply with the law when engaging in marketing communications.
Please click here to view the article in full.