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How to use Legitimate Interests legitimately?

Getting consent will be tougher under the GDPR - if you can’t give consumers a genuine choice what is the alternative? 

Many organisations are wondering if they can rely on Legitimate Interests as a lawful basis for processing personal data. 

Chaired by Robert Bond of Bristows LLP, The Data Protection Network (DPN) has recently published Guidance on Legitimate Interests under the GDPR, which was made possible by contributions from the DMA, ISBA and representatives of some of the UK’s largest companies and institutions. 

The Information Accountability Foundation (IAF) is also working on a similar concept and the issues are very firmly on the Agenda for the International Conference of Data Protection & Privacy Commissioners in late September in Hong Kong. 

In this webinar some of the authors of both the DPN and the IAF Guidance will discuss the key issues and take your questions. We will focus on: 
  • when you might be able to rely on legitimate interests, 
  • examples of where LI might apply 
  • how you balance your interests with the rights and freedoms of individuals 
  • how you communicate the use of LI to consumers 

The webinar will be hosted by Robert Bond, Partner and Notary Public at Bristows LLP & Chairman of the DPN and Rosemary Smith, Owner of Opt-4 and co-founder of the DPN